Insomnia Cookies introduced National PJ Party Night, and it will take place on the third Tuesday in the September of every calendar year. On Sept. 17, students headed to the Insomnia Cookies location across campus for a variety of freebies as well as discounts for rewards members. The first 25 customers in line received a free PJ Party 2024 t-shirt. Gift cards of different amounts were given out on social media.

“Whether Insomniacs are studying late, retiring from a night out, or simply craving something sweet, Insomnia is always there for them with a warm, delicious cookie,” said an Insomnia Cookies press release.